The W R Davies Motor Group has expanded its dealership network with a new Nissan showroom in Rhyl. This move by Nissan is designed to ‘plug a geographical gap’ in the brand’s UK dealer network, establishing much-needed representation in North Wales.
This new dealership incorporates Nissan’s updated corporate identity, featuring the latest signage and visuals, along with inviting, comfortable fixtures and fittings. As part of Nissan’s commitment to a ‘customer-centric approach’, the dealership will also prominently feature the brand’s new two-dimensional logo.
Neil Sullivan, director at W R Davies Motor Group, expressed his delight at the Rhyl showroom’s opening. He highlighted the significant investment made into this new dealership as a reflection of their confidence in the Nissan brand, praising the modern, appealing look of the new corporate identity and the quality of the Nissan vehicle range.
The Rhyl dealership joins two other Nissan outlets operated by W R Davies in Stafford and Telford. In addition to new vehicles like the Ariya, Qashqai, and Juke, the dealership will also offer a broad selection of used ‘Intelligent Choice’ vehicles. Rigorous inspections guarantee the quality and reliability of these used cars, and Nissan-certified technicians are available to provide high-standard maintenance and repair services using genuine Nissan parts.
Established as a family business in 1924, W R Davies has grown substantially over the years. The dealer group now operates more than a dozen franchised dealerships across North Wales, Staffordshire, and Shropshire, representing manufacturers such as Toyota, Citroën, DS Automobiles, Renault, Dacia, and Ford, in addition to Nissan.
Original article: Car Dealer Magazine
