In a move that’s set to transform how Australians approach bedroom comfort, luxury homewares retailer Eleganté has secured exclusive access to the exact bedding used by InterContinental Hotel Group (IHG) properties across Asia-Pacific, making authentic 5-star hotel pillows, sheets, and quilts available directly to Australian consumers for the first time.
The partnership comes as the global sleep economy reaches an estimated $432 billion, with Australians increasingly prioritising sleep quality and willing to invest in premium bedding solutions previously exclusive to luxury hospitality venues.
Meeting Unprecedented Demand for Hotel-Quality Sleep
The Brisbane-based retailer has reported a surge in demand for their InterContinental Hotels bedding range, with the 5-Star Bedding Bundle – a complete bed transformation package – becoming their fastest-selling product line since launch.
“Australians have been asking ‘Where can I buy those hotel pillows?’ for years,” says an Eleganté spokesperson. “We’re not offering hotel-inspired products – these are the actual pillows, sheets, and quilts that InterContinental Hotels trust for their properties in Australia, Asia, and Fiji. It’s the same 1700g firm pillow you’d sleep on at the InterContinental Sydney or Fiji.”
The Science Behind Hotel Sleep
The retail partnership reveals what luxury hotels have long known: the secret to their famously comfortable beds lies in specific product combinations. InterContinental properties typically configure beds with two firm and two soft pillows, allowing guests to customise their sleep setup. This same configuration is now available through Eleganté’s King Pillow collection, featuring natural goose down and feather filling encased in 230-thread-count cotton.
Sleep researcher Dr Sarah Mitchell from the Australian Sleep Health Foundation notes that quality bedding plays a crucial role in sleep hygiene. “The consistency and quality of hotel bedding creates optimal sleep conditions. The 300-thread-count cotton sheets regulate temperature, while the varying pillow densities accommodate different sleeping positions, potentially reducing neck and back pain.”
A Growing Market Trend
The availability of authentic hotel bedding reflects broader market trends in the Australian homewares sector. According to IBISWorld, the Australian furniture and homewares retail market has grown to $17.8 billion, with premium segments showing the strongest growth as consumers invest in home comfort following extended periods of remote work.
Eleganté’s InterContinental King Sheet Set, featuring the same crisp white 300TC cotton sateen used in 5-star properties, has seen particular success among urban professionals seeking to recreate the hotel experience at home.
“We’re seeing customers from all demographics, but particularly strong interest from frequent business travellers who’ve experienced this bedding in hotels,” the spokesperson adds. “They know exactly what they’re getting – there’s no guesswork about quality.”
Beyond Pillows: Complete Bedroom Transformations
The company has expanded beyond bedding to offer complete bedroom solutions, including designer furniture pieces like the Aimee Bedside Table and the Ascot Table Lamp, allowing customers to create cohesive luxury bedroom environments.
Customer reviews have been overwhelmingly positive, with verified buyer Lex M. stating: “We absolutely loved them when we stayed at an IHG hotel… and love them even more now that my wife and I can enjoy them every night at home.”
Industry Impact and Consumer Benefits
The direct-to-consumer model for hotel-grade products represents a significant shift in the luxury bedding market. Previously, such products were only available through commercial hospitality suppliers at wholesale quantities, making them inaccessible to individual consumers.
“This democratisation of luxury bedding is overdue,” says Rebecca Thompson, editor of Australian Homes & Living magazine. “Consumers have become more sophisticated and demanding about sleep quality. They want the same standards at home that they experience in high-end hotels.”
The products feature commercial-grade durability, including DuPont Teflon treatment for stain resistance and double-needle stitching, meaning they’re designed to withstand the rigorous laundering standards of hotel operations – a quality that translates to exceptional longevity in home use.
Addressing Australia’s Sleep Crisis
With the Sleep Health Foundation reporting that 33-45% of Australians experience inadequate sleep, the availability of professional-grade bedding solutions comes at a critical time. The InterContinental Queen Pillow range, available in both soft (850g) and firm (1000g) options, provides the same spinal support and comfort engineering used in hospitality settings, now accessible for home use.
The economic impact of poor sleep costs Australia an estimated $66.3 billion annually in health bills, lost productivity, and wellbeing costs, according to a 2017 Sleep Health Foundation report. Investment in quality sleep infrastructure, including premium bedding, is increasingly viewed as preventative health spending.
Competitive Pricing and Accessibility
Despite the luxury positioning, Eleganté has structured pricing to make hotel-quality bedding accessible to average Australian households. Individual king pillows start at $126, while complete bedding bundles offer significant savings with up to 20% off retail prices.
The company offers Australia-wide delivery and has introduced a membership programme providing 10% discounts on all purchases, further improving accessibility to premium sleep products.
Looking Forward
As the boundaries between hospitality and residential comfort continue to blur, Eleganté’s partnership with InterContinental Hotels signals a broader trend in the homewares industry. The company hints at future expansions, potentially including bathroom amenities and other hotel-exclusive products.
“Australians deserve the same quality at home that they experience in the world’s best hotels,” the spokesperson concludes. “We’re making that possible, one bedroom at a time.”
The full range of InterContinental Hotels bedding, including pillow protectors, quilts, and complete bedroom packages, is available now through Eleganté’s online store with nationwide shipping across Australia.
